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How to Safely Add a Professional Marketing Agency to your Google My Business Account – Updated 2024

How to Safely Add a Professional Marketing Agency to your Google My Business Account - Updated 2024, How to Safely Add a Professional Marketing Agency to your Google My Business Account – Updated 2024, Inventiva Creative Studio™

In today’s digital age, maintaining an accurate and engaging Google My Business (GMB) profile is crucial for businesses looking to enhance their online presence. By adding a professional marketing agency to your GMB account, you can leverage their expertise to optimise your profile and attract more customers. Here’s a step-by-step guide on how to safely add a marketing agency to your GMB account in 2024.

Instructions

Step 1: Choose the Right Agency

Before you start the process, ensure you are partnering with a reputable marketing agency. Verify their credentials, read reviews, and understand their expertise in managing GMB accounts. This initial step is crucial to avoid any potential risks.

Step 2: Sign Into Your Google My Business Account

  1. Go to Google My Business:
    https://www.google.com/business/
  2. Click “Sign In” at the top right corner.
  3. Use your business email account to log in.

Step 3: Navigate to Users

  1. Once logged in, select the business location you want to manage.
  2. In the left-hand menu, click on “Users”: 
  3. This will open a window showing the current users who have access to your GMB account.

Working with Inventiva Creative Studio

If you are collaborating with us at Inventiva Creative Studio or have received a request from us, please add info@inventiva.solutions as a Manager. This will allow us to effectively manage your GMB account and ensure your business profile is optimised for maximum visibility and engagement.

Step 4: Add a New User

  1. In the “Users” window, click on the blue “Invite new users” button at the top right: (More info: https://support.google.com/business/answer/3403100?hl=en)
  2. Enter the email address of the marketing agency representative.
  3. Choose the appropriate role for the agency:
    • Owner: Full access to manage all aspects of the GMB profile, including adding/removing users. This is not recommended for agencies.
    • Manager: Can edit business information, create posts, and view insights, but cannot add/remove users.
    • Site Manager: Limited access to perform basic tasks like responding to reviews and posting updates.

For safety, it is advisable to assign the Manager role to the marketing agency.

Step 5: Confirm the Invitation

  1. After selecting the role, click “Invite”: (More info: https://support.google.com/business/answer/3403100?hl=en)
  2. The invited user will receive an email notification. They need to accept the invitation to gain access.

Step 6: Monitor Access and Activity

Regularly monitor the activities performed by the agency on your GMB account. This helps ensure that all changes align with your business goals and standards.

Step 7: Remove Access If Necessary

If you decide to terminate the agency’s access, follow these steps:

  1. Navigate back to the “Users” section: (More info: https://support.google.com/business/answer/3403100?hl=en)
  2. Click the three-dot menu next to the agency representative’s email.
  3. Select “Remove” and confirm the action: (More info: https://support.google.com/business/answer/3403100?hl=en)

Additional Tips for Safe Management

  • Regular Backups: Keep regular backups of your GMB information to avoid any data loss.
  • Two-Factor Authentication: Enable two-factor authentication on your Google account for an extra layer of security: https://myaccount.google.com/security-checkup
  • Clear Agreements: Have a clear written agreement with the agency outlining the scope of their work and access rights.

The Importance of Google My Business

Google My Business is a great way to get your business on the map – literally on Google Maps. This should be one of the first things you do when you set up a business so that more potential customers can find you and trust your business.

Even if you don’t want customers to come to your business address (for example a factory, office, warehouse, sole trader working from home, etc.) Google My Business adds a significant amount of credibility to your business.

Additionally, you can link your Google My Business Profile to your website to help Google understand that the website belongs to a legitimate business. This helps your website rank higher in Google Searches and will ultimately lead to more customers finding and trusting your business.

Working with the right professional marketing agency may help to improve your Google My Business (GMB) profile, your website’s SEO and other digital marketing services such as Google Ads.

Ultimately, greater digital exposure is going to significantly benefit the way you do business. Since more people are using their phones and other devices to look for different products and services, your business’s digital exposure is no longer a luxury but rather a necessity.

Conclusion

By following these steps, you can safely and effectively add a professional marketing agency to your Google My Business account. This collaboration can significantly enhance your online presence and help you achieve your business objectives in 2024 and beyond.

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